Our Favourite Character Cakes for Kids

(And Why They’re So Popular)

Nothing lights up a child’s birthday party quite like their favourite character on a cake. Whether it is a superhero, cartoon, or animal friend, these themed cakes instantly connect with kids and make the celebration feel more personal. 

At Birthday Cake Shop, our Kids TV Show Cakes have become a go-to for parents wanting more than just a sweet treat. They are fun, photogenic, and guaranteed to get the birthday child smiling from the moment the box is opened.

Here are some of our most-loved character cake styles and why they continue to be so popular.

The Top Kids’ Character Cakes Parents Love

We see trends shift every year, but a few character cakes have stayed consistently popular with children of all ages. Here are some standouts from our collection:

  • Bluey: Loved by younger kids and easy to recognise, this cake brings vibrant colour and a playful look
  • Pokémon: Pikachu and other favourites make these cakes ideal for primary school aged kids
  • Spider-Man: A classic hero design, perfect for action-themed parties
  • Unicorns: Magical, colourful and loved across age groups for their visual impact
  • Mario: A favourite for gaming-themed celebrations and shared sibling parties

For parents looking for variety, the Superhero Cakes collection includes even more fan favourites like Batman, Hulk and Spider-Man.

Why Are Character Cakes So Popular With Kids?

Children form strong connections with their favourite shows, stories and games. Seeing those characters come to life on a birthday cake adds to the excitement and helps create a fully themed experience. Themed cakes double as décor, especially when the design matches balloons, tableware or costumes.

These cakes also work well for photos and party videos, offering a fun and colourful centrepiece that is more than just edible. For many kids, choosing their own character cake is a highlight of birthday planning.

Matching Your Cake to the Party Theme

Character cakes work best when they feel like part of the party setup. Think about matching the icing or decorations to your balloons, plates or lolly bags. If your child has chosen a theme for their invitations or costumes, use those colours in your cake piping or topper choice.

For example, a Frozen-themed party might suit a blue and white colour palette, while a jungle cake could include green piping and animal print napkins. These small touches can make the cake feel like the centrepiece it is meant to be.

Can You Customise a Character Cake?

Yes. Most kids character cakes come with customisable elements. At Birthday Cake Shop, you can adjust the size, select up to three ice cream flavours and choose colour piping that fits your party’s look. You can also add a name, age or personal message on top.

If you have a specific idea in mind, you can use the Cake Builder to start from scratch or tweak an existing design. This is a great option for parents who want both theme and flavour flexibility.

What to Consider When Choosing a Character Cake?

Before locking in a design, think about your child’s current favourites. Are they still obsessed with the same show, or has their interest shifted in the last few weeks? Choosing something they are actively excited about helps create a stronger connection to the party.

Also factor in your guest list. If it is a large group, size matters more than detail. For smaller groups, visual impact might be the priority. If allergies or dietary restrictions are a concern, let the team know so we can help you find a safe option.

How to Store and Transport a Character Cake Safely?

Character cakes often include details or edible prints that are best protected during transport. Keep the cake flat and avoid placing items on top of the box. If collecting your cake, use an insulated cooler bag or the original packaging to maintain the structure and temperature.

Store the cake in the back section of your freezer where the temperature is more stable. If you are expecting a delay before serving, reduce how often the freezer is opened and aim to remove the cake just 10 to 15 minutes before cutting.

Find the Perfect Kids Character Cake for Their Big Day

From superheroes to magical creatures, our character cakes are made to bring energy and fun to every celebration. Browse our full Kids TV Show Cakes collection, or check out our Ready Made Cakes for last-minute picks. 

Not sure what design fits your child’s party? Contact us and we will help you find the perfect match.